Introduction to Data Science Cookies Limited

Question: Write about theIntroduction to Data Science for Cookies Limited. Answer: Introduction Cookies limited are famous around the city for producing delicious cookie products. At present the company is operating from a single store located in the city with a desktop system which is used to keep all the records. Recently due to excess orders from the customers they have decided to start an online store. This will boost both sales and accessibility within a limited cost. Online business does not put a huge burden on the company, Moreover its one of a strategic tool used by most of the companies to expand business (Barnes and Hunt, 2013). The main purpose of converting a business online is in order to become a customer centric and data driven process. The two key requirements of the process are to implement the necessary procedure by including Customers into the process of new cookie/flavor design. Secondly to create a system that can find and suggest different types of cookies to customers on the basis of their profiles and shopping history (Veit et al 2014). Data Collection and Storage A data collection system is a computer application that helps in gathering the data and allows specific structured information to be gathered in a particular format in order to implement the relevant information onto data management process. It is recommended that the data need to be managed in a systematic manner including all relevant information about the previous clients. The purpose of collecting the data is to provide information as per the future requirements of the company. These special systems help in managing the data in a proper manner and allow the access as and when information is needed (McElheran, 2015). Collection of accurate data is essential for a business to enforce the following requirements: Information related to the clients, suppliers etc need to be recorded in the system. This will help in managing the retrieved information while carrying out online sales. Polluted customers data online undermines the interest of the business and causes unavoidable cost. It is advised to keep a record for proper address to achieve smooth delivery of goods. This will help in creating a strong public image and ensure developing effective customers relationship. Duplicate entry of the customers weakens the outlook of the customer which can result in up-selling and cross-selling prospective not being commercially exploited (Camarinha-Matos, Afsarmanesh and Rabelo, 2013). It will help in making comparison with the data by linking the all relevant information to build the foundation of a successful business through online trading. There is a need to provide a data management process in order to enable customer enabled efficient management facilities. It is necessary to use Updated, correct and consistent data from the time of input. This will ensure consistent goods deliveries, quick money flow, efficient turnover and content clientele (Cassidy, 2016; Nof, Ceroni, Jeong and Moghaddam,2015). The data system needs to be enhanced with the appropriate data which includes historical data or tracking analyses which help in effective implementation of optimal customer care. This will reduce hindering payment shortfalls caused due to attempted scam (Yang, Flynn and Anderson, 2014). Moreover an Updated and accurate customer data assists in facilitating recognition and management of up-selling and cross-selling prospective. Cookies limited need to include transaction-related data that will help in determining the Customer Lifetime Value (CLV) and implementing targeted marketing measures (Cavusgil et al. 2014). Data in Action Proper implementation of data management in online business will reduce the cost of inventory of goods as it can automatically initiate the inventory management through the data system. This electronic transfer of money and goods will save a lot of operational and inventory cost. This will provide Cookies Limited to expand their business operations in other cities. The suppliers can increase the sale by reducing the investment cost. It provides with a special procedure through which business can monitor the buying habits and their interest in order to match customers expectations. This will help in developing strong relationship with customers. Internet technology helps in keeping a proper track record of the customers. Cookies limited can use the data in a synchronized manner by producing those goods which are famous among customers. Lastly online store will reduce cost to establish a store. The total overhead cost to build a store can be reduced. Setting up a traditional business store will cost more than setting up an online store. This will enable maximum outreach and goods can reach the final customer in a minimum time period (Olszak and Ziemba, 2015) Collecting information about the customer will enable achieving sustainable results within a short period of time. It is recommended that the data collected in the system can be used in producing variety of products while keeping individual choices in order to attain sustainable results. Product datasheet helps in choosing the best available products to the customers. It even provides seller with brief information about the trend related to the product. Information related to the customers choice related to a product can be used in future (Nof, Ceroni, Jeong and Moghaddam, 2015) Online visibility will help in attracting new customers for the business. Physical retail works by branding relationship similarly online retail is driven by traffic that comes online. For attaining good customer strength it is necessary to build an efficient relationship with the current and perspective customers through the data management system. Follow up forms to be an important part while developing a long term customer strategy. Business Continuity A Business continuity plan needs to outline the whole procedure that is required to keep a check over the e commerce operations. It is necessary to keep a plan over pace with the business in order to ensure continuity. Majority of business are at risk due to unavailability of proper planning mechanism. Under such a difficult circumstance it has become important to develop a cohesive plan in order to attain sustainable objectives. Disaster recovery is a plan used by the companies to recover the data in case of any unforeseen event. Technological disaster involves much aspect relevant to any business organization. It can even hamper the continuity of a business for a particular time period. The job of the Data Recovery manager is to ensure that the mission- critical application in an appropriate manner. Technological disaster in an organization can cause due to bug or an issue in the internet or portal. The website of the Cookie Limited is the user interface through which customer makes purchases. The power failure can completely cause shutdown in production and operational activities. It is necessary to keep a proper backup data of the customers. Small business organizations are facing problems due to power outrage or technical issue in the domain. It however affects the business organization productivity and hampers the production for time being (Hiles and Hon,2016). Use of Technology Firstly it is essential for Cookies Limited to organize the resources in an appropriate manner. They need to choose the most appropriate most applicable business structure. A business model needs to be properly incorporated as per the flow of the organization. The concept of e-business is used differently by the business as per the necessity (Andersen et al.2013). Modern business organizations are using World Wide Web to interact with the customers. The electronic commerce draws most of the business from the mobile commerce, electronic fund transfer, supply chain management etc. This help in attaining business on a large scale. Internet enabled business is carried through the business website that help in grabbing business. Many businesses around the world are using technology as an important way to attain business. It is one of the cheapest way through which a business can attain sustainable result within a short period. Nowadays many business organizations are using social networki ng as an important tool to attain clients ( Popescu,2015). Recommendations An online business thereby requires technological support in order to achieve continuity. Technological support include corporation on the online portal in order to attain desired goals. Online business can keep themselves away from the power outrage and other disaster in the following ways: Keeping a proper backup of data of customer is essential for Cookies Limited in case of disaster The website needs to be equally protected against virus. This will help the organization to seek protection against any fault. The faults need to be address as soon as possible in order to deal with the problem. In case of any trouble on the portal it is necessary to address the situation carefully to meet the results. Conclusion The report examines Cookies Limited venture into the e-business. It determines the advantage and the disadvantage the company might face while incorporating as an online store. Cookies Limited needs to focus on developing an efficient e-commerce portal with the help of latest technology. There is a necessity to ensure privacy and confidentiality while dealing with customers. The major concern while dealing online is the privacy and safety concern. Hence it is necessary to develop strategies in accordance with the ongoing business system in order to attain desired results. Globalization has led to excess competition where international organizations are causing a threat on the local business. It has become important to plan out new business models in order to attain desired results. References Andersen, K.V., Elliot, S., Swatman, P.M., Trauth, E.M. and Bjrn-Andersen, N. eds., 2013.Seeking success in e-business: A multidisciplinary approach(Vol. 123). Springer. Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Camarinha-Matos, L.M., Afsarmanesh, H. and Rabelo, R. eds., 2013.E-business and Virtual Enterprises: managing business-to-business cooperation(Vol. 56). Springer. Cassidy, A., 2016.A practical guide to planning for E-business success: How to E-enable your enterprise. CRC Press. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia. 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