Community and Social Structure essays

Network and Social Structure papers AssignmentIII individuals being social in nature can be plainly outlined by the gatherings, or networks that one sees surrounding them. Gatherings of people share a typical point of view of what reality comprises of, this is known as culture(Charon, 1997). This the truth is seen through our associations with others in the gathering and by what our position is inside that group(Charon, 1997). The manner by which we see the world is as it were restricted by both our position and our communications. So as to really fill your situation in the gathering you have to have a working arrangement of thoughts and ideas to land the position done(Charon, 1997). This working arrangement of thoughts is really shaped by the connections that you have with others who have a similar situation as you. It works for every other person, and thusly you can t just arbitrarily pick another arrangement of ideas and thoughts andexpect them to work, so you pick the thoughts, ideas, and implies that your friends use(Charon, 1997). For example, on the off chance that you are a Chemist, you acquire information and viewpoints steady of your condition, for example science, you would not gain proficiency with a lot about sub-atomic science on the grounds that those ideas and thoughts are not helpful to you. We wear t have a total image of everything around usbecause we see just the things which fit into our social structure(Charon, 1997). The truth isn't a Velcro Nerf dart hurl of realities and thoughts, yet rather an attractive determination of those realities and thoughts which are helpful for our pre-developed structure. To one labor and wealth are the best thing to accomplish, however to a bum The oiliest thing is to have a warm placeto rest (Coleman,1982:207). It s tragic that these conceptscan be used by a despot to pick up control and force for his own thoughts and ideas. Hitler was simply such a man, he utilized a social develop known as enthusiasm, that is, feeling of pride and associat ion with everybody inside a general public. ... <!

Respond to the article Malware in Hack Linked to Russian, WSJ, January Essay

React to the article Malware in Hack Linked to Russian, WSJ, January 23, 2014 - Essay Example He never needed to utilize the code to improve himself, but instead help to discover an answer. The main issue is that the code fell into an inappropriate hands and was utilized improperly. On the off chance that the organizations had purchased the infection, at that point they would have forestalled the mischief they endured. In this manner, what Mr. Shabaev did was not unscrupulous. Another circumstance that included hacking happened when five men, were charged for taking Mastercards summarizing to $300 million (Coleman 23). The five teamed up to go into top organizations frameworks, for example, J.C. Penney Co, JetBlue Airways Corp, NASDAQ, French retailer Carrefour SA and Visa Inc. licensee (Coleman 23). The five are said to have taken in any event 160 installment card numbers which thus came about to the loss of about $300 million. The five went for such a long time unnoticed by basically crippling their victim’s antiviruses and concealing their plunder on different hacking programs making them imperceptible (Coleman 24). This cybercrime is esteemed the greatest ever, in the United States, and it influenced such a significant number of organizations. The cost they needed to bring about to refresh and fix their security frameworks and the quantity of Visas they needed to supplant truly dove into their accounts. Some were even bankrupt. This genuinely re presents the outcomes that can result from cybercrimes. The loss of clients is another difficult they needed to confront, they dreaded for the wellbeing of their long lasting reserve funds and selected to look for progressively secure and burglary confirmation speculation stages. The Shabaev infection has truly scratched the picture of TARGET as a dependable venture accomplice. It no longer pulls in clients and the ones it had don't feel spare in it, in this way, choose to move somewhere else. TARGET likewise needed to spend about $30 million generally to supplant the cards that were influenced. The penetrate additionally frightened off TARGET’S clients prompting decrease in its offer cost by 20%, and furthermore diminishing its benefit when contrasted with the earlier year. Every one of these issues

Choose a city or neighborhood and research the effects of race and Essay

Pick a city or neighborhood and research the impacts of race and class on the spot - Essay Example r explanation, the topic fixates on late circumstances experienced in Brooklyn’s neighborhoods, where racial decent varieties may clarify how the standpoint and advancement in generally financial and social developments in the territory. Brooklyn people group in New York City are, as it were, a mixture of assorted ethnic gatherings. In spite of what most normally see, the area in Brooklyn isn't fundamentally made out of â€Å"white† residents. Among the general populace of 85, 343 out of 2000, white non-hispanic measured just a little bit of 0.7 %, while lion's share are African-Americans with 78.2%; trailed by Hispanic gatherings with 18% (â€Å"Brooklyn Community District† 5). This shows relocation designs in Brooklyn, where minority gatherings, especially the African and Hispanic plunge, gain the high ground, with their workforce drive expanding monetary chances. The essentialness lies on their association in the networks, particularly in the early pieces of the nineteenth century, where the convergence of moving races is at its pinnacle. Disregarding the abundance measurements of minority bunches attacking the Western domain of Brooklyn, the removal of the first white occupants isn't as significant as in the past accepted. Class differentiations may have been an essential episode in eighteenth hundreds of years, where the rich and the poor are obviously separated; in any case, it appears that the later century despite everything motivates such standpoint (Scherzer 6). There is as yet a high level of probability that low financial conditions and consolidated degrees of minority bunches are of comparable apparitions, clearing path for poor neighborhood conditions (Weintraub 3). Probably, in spite of the fact that the urban conditions in Brooklyn isn't widely ruined, its dependability is regarded unbound for family units to live in fulfillment. The accessibility of a few instructive focuses in Brooklyn, New York, from preschool to college establishments, is very liberal in number- - seeing the significance of training later on for Brooklyn

SELF-REFLECTION ON VALUES AND ETHICS - 1650 Words

SELF-REFLECTION ON VALUES AND ETHICS (Essay Sample) Content: Self-Reflection on Values and Ethics Insert Your Name Here: Institute Affiliation: Self-Reflection on Values and Ethics In my upbringing, my parents thought that their core responsibility was to ensure all their children were fed, clothed, loved, safe, warm and feared God in an approach that our personal needs were satisfied. My parents devoted to providing me with classical piano lessons, several years on jazz and classical ballet. All this sacrifice was after the provision of the basic needs were met. The doctrine of this discipline has extrapolated into all the aspects in my life. Through the years, I have learned to filter everything through the perspective sift of my core beliefs and values to tolerate the principles of science and life. This personal reflection essay on values and ethics reflects my beliefs in relation to my family and religion and purpose. It then translates into how my values inform my decisions and shape the way I live. The paper also describes the person I am today and the one I would like to become in future. Spiritually, I have explored through formal involvement and indoctrinations into Catholicism, self- realization and Christianity in general. I now understand the teachings of Jesus Christ and realize that my explorations seek to exalt God. I pondered my belief system and discovered that I have a core belief that there only exist one all-knowing, powerful, and immortal God (Cline Cline, 2015). He expresses Himself in every place, all persons and even in my classical music, cyclic, and its rhythmic effects. I also realize that everyone has a purpose of life and that self expression and discipline are the true activities that matter most in life. I have also come to believe that every individual has the power upon him or herself to do the right thing. Everyone possesses the power to heal her or himself by tackling their challenges. I believe in my potential as a person and the infinite possibilities of human consciousness. God made man in His own image, and so do I equate myself to God in terms of my potential as a human. All human beings are endowed with the right to fulfill their lives in accordance with their core choices and beliefs. As such, I align my principles with the main core beliefs of ethics and the values I believe in. The salient things in my life are my purpose, faith and family. The hierarchy of my values encompasses, actualizing and realizing my belief. I also dedicate myself towards helping others on their own self actualization, self discovery and self mastery although honesty, empathy, openness, compassion, and sharing of the lessons learned. My objective is to contribute to the world and have a positive impact to its inhabitants. However, am much aware of the good things that can be of greater use to the society might not be as well best for me. (Williams, 2006) argued that people, who stick to the notion of protecting the interests of the minority in a population, may be the cause for the majority not attaining their deserved good life. I consider ethics to be either wrong or right, in the case of behavior. The personality traits that are used to get power cause the person to be unethical since they have the self belief that allows them to make wrong choices. The same would however, be said to one with willpower and high vigor. I believe that agreeableness, openness, and surgency to be some of the personality traits that can fit on both sides of ethics. I see my development according to Kohlberg, as one that is sequential and invariant. I have gone through the stages in order and, as a result, am able to incorporate the experiences and to think of all my past reasoning into the current state of thinking. (Munsey, 1980) said that expecting one to grow overnight into high moral adulthood would be like expecting a child to stroll before he crawls. Two theories are reflective and consistent with my own beliefs and lend a hand in making my ethical decisions. This two are the deontological ethics and the virtue ethics. Immanuel Kant suggested that standards of rationality are the basis of moral requirements (Johnson, 2012). His moral philosophies all encompass the two theories, deontological and virtue ethics. I strongly believe that my upbringing as a Catholic believer together with my individual experiences helped me follow these theories and align them to my value system. I find my personal values and ethics very straightforward to understand. I ask myself questions before I make decisions. Some of them are; is what am doing or about to do wrong or right? Does what I do have some impact to my character? Is it helpful to anyone? I keep on scrutinizing these questions until I figure what best act is right to tackle the situation (Antiessays.com, 2015). The deontological ethical theories are based on duties and on several moral obligations that are evident and are inherently right or wrong rather than good (Bennet-Woods, 2005). This duty-based ethic focuses on the act more willingly than the consequences. Following this ethical paradigm makes you attach importance to the virtue that comes with doing your obligation. I moreover believe that in everything you undertake you have to question yourself of whether it is ethically or morally right. My parents, the priest, and the society, in general, made me understand that our duties, obligations and rules are determined by God. When we pursue our duty we are in essence behaving morally. All the same we immorally behave when we donà ¢Ã¢â€š ¬Ã¢â€ž ¢t follow our duty (Cline Cline, 2015). I do my duties with the assumption that am doing what am required to do, and do it with happiness. Right since I was born, the value of critically analyzing situations before making a decision was instilled in me. More often than not would my parents ask me if I bothered thinking about the implications of my actions beforehand? They always insisted to us the importance of caring about whatever we did. They said choices had consequences. For one to do whatever was right, then he or she had to critically question and analyze the situation before hand. This of course came to my conscious as I grew up and slowly began to synthesize its importance. The curriculum in school also ensured that students always had to think prior to responding to questions or other particular challenges. They always said a well thought of act is the better version of one self. The Catholic religion taught me of the importance of caring for others as much as I cared for myself. You can only care about others if only you think of the consequences your actions will have on them. This belief instilled in me helps me ethically handle situations and in making decisions. There are various ways in which my values influence ...

World War II Was A Good Thing - 1802 Words

World War II was the largest armed conflict in history, spanning the entire world and involving more countries than any other war. It was a time of militarism, nationalism, and fascism. The combatants were the Axis powers and the Allies were the victors. World War II laid the groundwork for a lot of positive results and by the post war, major leaps of change were brought about. Despite the fact that any sane person would agree that â€Å"War is hell†, World War II was a good thing because of the technology and scientific advancements, it ensued an end to colonialization, the United States became a global power from it, and there was a social change with minorities. Saying that World War II completely changed the world is a simple fact; it ushered in a new progression that transformed everything. No other war had a more profound effect on the advancements of our current lives than World War II (1939-45). We can point to numerous new inventions and scientific principles that eme rged during the war. Industrial weaponry was a huge breakthrough, this included, ships, vehicles, tanks, automatic aircraft, artillery, rocketry, small arms; and biological, chemical, and atomic weapons. All of these weapons helped in making the countries that had the best and most powerful weapons, win. Explosive bombs played a part in the war and was newly developed for tension between the United States and Japan during that time. Some of those weapons were also used for logistical support; vehiclesShow MoreRelatedThe Best War Ever : America And Wwii Essay729 Words   |  3 PagesEddie Taylor March 31, 2015 History Book Review The Best War Ever: America and WWII Michael C.C. Adams, the author of my chosen narrative, graduated from Southern Illinois University in 1993. He is a professor of history at Northern Kentucky University. Dr. Adams holds a Ph.D. in American Studies. His primary area of interest is military history and early in his NKU career. From the information about what he is interested in being state, you can easily understand why he became the author of suchRead MoreGeneral Pete Quesada And The Triumph Of Tactical Air Power During World War II1318 Words   |  6 PagesGeneral Pete Quesada and the Triumph of Tactical Air Power in World War II I would like to begin my paper with the quote by John Kennedy â€Å"learning and Leadership are indispensable to each other.†1 I think it is a great saying about leadership I have ever heard. There are many books about leadership. But if someone wants to be a good leader and if they do not have leadership abilities, character from birth, they will never be able to be a good leader. When we say leader, we have to think about peopleRead MoreThe Best War Ever By Michael C.c933 Words   |  4 PagesUnited States, World War II is believed to be a good war, and why wouldn’t it be considered as such? During World War II, in addition to stopping mass genocide and stopping the spread of Nazism and Fascism, the United States beat Japan after their attack on Pearl Harbor. As a result, the U.S. was no longer in the Depression and the United States became a world power. However, in â€Å"The Best War Ever,† Michael C.C. Adams argues that as a result of Hollywood’s glamorization of the war, government propaganda/censorshipRead More World War I and The Treaty of Versailles Essay559 Words   |  3 Pa gesAs a result of World War I, Germany was forced to sign the Treaty of Versailles, made to pay for the war, and had to disarm themselves, which directly led into World War II. Germany went down the tubes after they were forced to sign the Treaty of Versailles. There economy crashed and there money had just about no value. Many people that World War II was just a 20 year break from World War I. They were right because just about 20 years later World War II started. There are many things that could contributeRead MoreThe Best War Ever By Michael C. B. Adams862 Words   |  4 PagesThe Best War Ever, written by Michael C. C. Adams, is a book focusing on the balanced history of the experience from America’s view during World War II. It neither glorifies nor vilifies the U.S. participation but discusses the real horrors of the war by using glorifying aspects that could have been deceptive or even misleading. World War II defined and transformed the rest of our lives. Americans v iewed World War II as the â€Å"Good War† or â€Å"The Best War Ever†. After the end of the war, Americans hadRead MoreAmerica and World War II Essay1103 Words   |  5 Pages Was World War II a Good War For America? nbsp;nbsp;nbsp;nbsp;nbsp;One of the most important wars ever fought was World War II. In the midst, the Nazis were in control of most of Europe, the Soviet Union was causing more deaths than any other country, and Japan had taken over parts of China. The United States of America was stuck in the middle of all this. They had to deal with the Nazis and deciding when to join the war, meanwhile, Japan was breathing down their necks with attacks. What wasRead MoreThe Impact of World War II on the United States674 Words   |  3 Pages World War II had an extensive impact of the United States. In spite of all the battles being fought off America mainland, the war affected all aspects of American life back home. World War II may be known as the worst war in history, but a lot of good came out of it. If it was not for World War II many economic changes, social changes, and political changes may have never happened. Prior to WWII the economy was in bad shape. The U.S. was in a depression. Unemployment was at twenty five percentRead MoreThe Holocaust : A Traumatic Event Essay1644 Words   |  7 PagesThe Holocaust was a very traumatic event in history. Every year in school from about middle school onward students learn specifically about Adolf Hitler and the Nazi party’s cruel treatment of the Jewish culture and people during World War II. The same general knowledge is given to us from middle school up until the ending our high school history careers. We are taught to believe that Adolf Hitler was a corrupt man, who sought control of Germany in the 1930’s. Even though we are given backgroundRead MoreThe Canadians Involvement During World War II1257 Words   |  6 PagesWhen Germany invaded Poland on September 1st 1939 the world went to war for the second time in 27 years. One country, albeit overtly expansionist in its aims, had simply invaded another, but the omens were not good . Unbelievably, so soon after the war that will end war , nations and their leaders had allowed another conflict to threaten the planet. The scope of this new war was not yet apparent, the truth dawning gradually; this one would last six years, involve more than two hundred countriesRead MoreDifference Between Violence And Compassion1404 Words   |  6 Pagesexperienced this first hand or through family members. These things have a lasting impact on people, especially those affected by the violence, they never forget even after seeing an act of compassion. In this essay You will learn the difference between violence and compassion and how violence has more of an impact on people than compassion. Some acts of compassion wouldn’t exist without violence . Take Clara Barton for example, if the civil war never happened, she never would have become a hero or

Organizational Culture Of Southwest Airlines - 814 Words

In this segment of the paper I will analyze the organizational culture of the Southwest Airlines The airline which is categorized as a regional airline is known for its profitability and excellent customer service within the transportation industry (SWA, 2015). What are the espoused values and beliefs of the companies? Values and beliefs of a company can attract investors to a company or deter investors from a company. Fortunately, the SWA has attractive values and beliefs. According to SWA’s home page, the Southwest Airlines mission is â€Å"dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit†. The SWA mission statement not only takes into consideration its consumers, it also enumerates the company’s commitment to their employees. The SWA mission statement for their employees enumerates and reinforces the belief that providing their employees with a stable work environment, equal opportunity for learning and personal growth, creativity and innovation will improve the effectiveness of Southwest Airlines, and consequently increasing customer satisfaction .Furthermore, it is commendable that, the three core values of the company which reiterates the value of work and people, but allows the emp loyees to have fun, are reinforced by the company at all times. From all indications, these unique core values have partially helped to catapult the airline to the financial statutes they areShow MoreRelatedSouthwest Airlines Organizational Culture770 Words   |  4 Pages Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture â€Å"goofiness†, which keeps the morale of its employees high (Smith, 2004), and is a company that welcomes fun, dedication, and effort. Southwest believes that a happy employee will create a happy customer, and will create loyal customers. Mr. Kelleher effectively implemented its style, culture and emphasis on quality in the daily actives at Southwest (SmithRead MoreOrganizational Culture and Change in Southwest Airlines1426 Words   |  6 PagesOrganizational culture and change in Southwest Airlines Organizational Culture and Change Introduction Organizations like the Southwest Airlines all have a culture, which demonstrates how the organization works and usually acts as its motivational tool. An organizational culture is important to the organization, as it is the major element in helping attain the organizations goals and objectives. Cultures in organizations are vast, with different organizations adopting their own type of cultureRead MoreSouthwest Airlines Organizational Behavior Culture2118 Words   |  9 PagesSWA Organizational Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper, Southwest Airlines’ Success through Organization Culture gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest, and how it has helped Southwest Airlines to face challenges. The paper also describesRead MoreSouthwest Airlines: Organizational Culture616 Words   |  2 Pagesâ€Å"Southwest is one of the most admired companies in the country, respected in an industry thats better known for delayed flights and bad customer service than a great corporate culture.† (Business Insider) Southwest Airlines is known by many to have a long history or service in the airline industry. In many ways its rise to success is nothing less than astonishing. The company has been innovative in both its methods of marketing and its ability to manage its workforce effectively. Many consider SouthwestRead MoreThe Merger of Airtran by Southwest Airlines: Will the Organizational Cultures Merge?717 Words   |  3 PagesDiscuss the layers of culture that are evident in this case Information systems development: AirTran uses Navitaire as reservations system vendor while Southwest uses Sabre to better accommodates international flights. Also, AirTran uses online travel agencies for ticket distribution while Southwest sells its tickets via telephone and its website. Management and strategy: Southwest airlines have a different approach in managing and training its employees. Also Southwest culture focuses on employeesRead MoreOrganizational Behavior Communication Paper1190 Words   |  5 PagesSouthwest Airlines Organizational Behavior amp; Communication Paper Erica Sepulveda Communications for Accountants/Com 530 January 30, 2012 Southwest Airlines Organizational Behavior amp; Communication Paper Airlines, such as Southwest Airlines, strive to provide the best customer service that they can offer to keep their customers happy. A prospective Southwest passenger may probably make their reservation by calling the customer service number, logging onRead MoreLeadership of Southwest Airlines1148 Words   |  5 PagesLeadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture, utilizing managerial controls, and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve theRead MoreSouthwest Airlines: Organizational Commitment and Communication Paper1231 Words   |  5 PagesSouthwest Airlines: Organizational Commitment and Communication Paper Communications for Accountants COM/530 Southwest Airlines: Organizational Commitment and Communication Paper    Southwest Airlines’ strong organizational culture is reflected in its mission as shown in its website: â€Å"dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.† Southwest is a company that not only excels in customer serviceRead MoreSpecial Organization Features in Companies and Their Effectiveness1225 Words   |  5 Pagesachieve better performance. What evidence is there to support this? Semco and Southwest are recognized as exceptionally successful organizations managed through democratic participative and functional management as the basis of their organizational strategy. The most distinctive organizational characteristic shared by Semco and Southwest is the practice of unorthodox business organizational culture. Organizational culture is defined as actions and attitudes of individuals and groups toward one anotherRead MoreOrganizational Strategy at Southwest Airlines784 Words   |  3 PagesSouthwest Airlines Introduction Southwest Airlines represents a rather unique organizational force that has driven the company to success since its inception in 1971. One of the most unique features about the organizational structure is that it is largely decentralized and employees are openly welcomed to express their opinions on a wide range of organizational issues. However, despite the hands off management strategy, the company consistently ranks as one of the top airlines in regards to

Introduction to Data Science Cookies Limited

Question: Write about theIntroduction to Data Science for Cookies Limited. Answer: Introduction Cookies limited are famous around the city for producing delicious cookie products. At present the company is operating from a single store located in the city with a desktop system which is used to keep all the records. Recently due to excess orders from the customers they have decided to start an online store. This will boost both sales and accessibility within a limited cost. Online business does not put a huge burden on the company, Moreover its one of a strategic tool used by most of the companies to expand business (Barnes and Hunt, 2013). The main purpose of converting a business online is in order to become a customer centric and data driven process. The two key requirements of the process are to implement the necessary procedure by including Customers into the process of new cookie/flavor design. Secondly to create a system that can find and suggest different types of cookies to customers on the basis of their profiles and shopping history (Veit et al 2014). Data Collection and Storage A data collection system is a computer application that helps in gathering the data and allows specific structured information to be gathered in a particular format in order to implement the relevant information onto data management process. It is recommended that the data need to be managed in a systematic manner including all relevant information about the previous clients. The purpose of collecting the data is to provide information as per the future requirements of the company. These special systems help in managing the data in a proper manner and allow the access as and when information is needed (McElheran, 2015). Collection of accurate data is essential for a business to enforce the following requirements: Information related to the clients, suppliers etc need to be recorded in the system. This will help in managing the retrieved information while carrying out online sales. Polluted customers data online undermines the interest of the business and causes unavoidable cost. It is advised to keep a record for proper address to achieve smooth delivery of goods. This will help in creating a strong public image and ensure developing effective customers relationship. Duplicate entry of the customers weakens the outlook of the customer which can result in up-selling and cross-selling prospective not being commercially exploited (Camarinha-Matos, Afsarmanesh and Rabelo, 2013). It will help in making comparison with the data by linking the all relevant information to build the foundation of a successful business through online trading. There is a need to provide a data management process in order to enable customer enabled efficient management facilities. It is necessary to use Updated, correct and consistent data from the time of input. This will ensure consistent goods deliveries, quick money flow, efficient turnover and content clientele (Cassidy, 2016; Nof, Ceroni, Jeong and Moghaddam,2015). The data system needs to be enhanced with the appropriate data which includes historical data or tracking analyses which help in effective implementation of optimal customer care. This will reduce hindering payment shortfalls caused due to attempted scam (Yang, Flynn and Anderson, 2014). Moreover an Updated and accurate customer data assists in facilitating recognition and management of up-selling and cross-selling prospective. Cookies limited need to include transaction-related data that will help in determining the Customer Lifetime Value (CLV) and implementing targeted marketing measures (Cavusgil et al. 2014). Data in Action Proper implementation of data management in online business will reduce the cost of inventory of goods as it can automatically initiate the inventory management through the data system. This electronic transfer of money and goods will save a lot of operational and inventory cost. This will provide Cookies Limited to expand their business operations in other cities. The suppliers can increase the sale by reducing the investment cost. It provides with a special procedure through which business can monitor the buying habits and their interest in order to match customers expectations. This will help in developing strong relationship with customers. Internet technology helps in keeping a proper track record of the customers. Cookies limited can use the data in a synchronized manner by producing those goods which are famous among customers. Lastly online store will reduce cost to establish a store. The total overhead cost to build a store can be reduced. Setting up a traditional business store will cost more than setting up an online store. This will enable maximum outreach and goods can reach the final customer in a minimum time period (Olszak and Ziemba, 2015) Collecting information about the customer will enable achieving sustainable results within a short period of time. It is recommended that the data collected in the system can be used in producing variety of products while keeping individual choices in order to attain sustainable results. Product datasheet helps in choosing the best available products to the customers. It even provides seller with brief information about the trend related to the product. Information related to the customers choice related to a product can be used in future (Nof, Ceroni, Jeong and Moghaddam, 2015) Online visibility will help in attracting new customers for the business. Physical retail works by branding relationship similarly online retail is driven by traffic that comes online. For attaining good customer strength it is necessary to build an efficient relationship with the current and perspective customers through the data management system. Follow up forms to be an important part while developing a long term customer strategy. Business Continuity A Business continuity plan needs to outline the whole procedure that is required to keep a check over the e commerce operations. It is necessary to keep a plan over pace with the business in order to ensure continuity. Majority of business are at risk due to unavailability of proper planning mechanism. Under such a difficult circumstance it has become important to develop a cohesive plan in order to attain sustainable objectives. Disaster recovery is a plan used by the companies to recover the data in case of any unforeseen event. Technological disaster involves much aspect relevant to any business organization. It can even hamper the continuity of a business for a particular time period. The job of the Data Recovery manager is to ensure that the mission- critical application in an appropriate manner. Technological disaster in an organization can cause due to bug or an issue in the internet or portal. The website of the Cookie Limited is the user interface through which customer makes purchases. The power failure can completely cause shutdown in production and operational activities. It is necessary to keep a proper backup data of the customers. Small business organizations are facing problems due to power outrage or technical issue in the domain. It however affects the business organization productivity and hampers the production for time being (Hiles and Hon,2016). Use of Technology Firstly it is essential for Cookies Limited to organize the resources in an appropriate manner. They need to choose the most appropriate most applicable business structure. A business model needs to be properly incorporated as per the flow of the organization. The concept of e-business is used differently by the business as per the necessity (Andersen et al.2013). Modern business organizations are using World Wide Web to interact with the customers. The electronic commerce draws most of the business from the mobile commerce, electronic fund transfer, supply chain management etc. This help in attaining business on a large scale. Internet enabled business is carried through the business website that help in grabbing business. Many businesses around the world are using technology as an important way to attain business. It is one of the cheapest way through which a business can attain sustainable result within a short period. Nowadays many business organizations are using social networki ng as an important tool to attain clients ( Popescu,2015). Recommendations An online business thereby requires technological support in order to achieve continuity. Technological support include corporation on the online portal in order to attain desired goals. Online business can keep themselves away from the power outrage and other disaster in the following ways: Keeping a proper backup of data of customer is essential for Cookies Limited in case of disaster The website needs to be equally protected against virus. This will help the organization to seek protection against any fault. The faults need to be address as soon as possible in order to deal with the problem. In case of any trouble on the portal it is necessary to address the situation carefully to meet the results. Conclusion The report examines Cookies Limited venture into the e-business. It determines the advantage and the disadvantage the company might face while incorporating as an online store. Cookies Limited needs to focus on developing an efficient e-commerce portal with the help of latest technology. There is a necessity to ensure privacy and confidentiality while dealing with customers. The major concern while dealing online is the privacy and safety concern. Hence it is necessary to develop strategies in accordance with the ongoing business system in order to attain desired results. Globalization has led to excess competition where international organizations are causing a threat on the local business. It has become important to plan out new business models in order to attain desired results. References Andersen, K.V., Elliot, S., Swatman, P.M., Trauth, E.M. and Bjrn-Andersen, N. eds., 2013.Seeking success in e-business: A multidisciplinary approach(Vol. 123). Springer. Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Camarinha-Matos, L.M., Afsarmanesh, H. and Rabelo, R. eds., 2013.E-business and Virtual Enterprises: managing business-to-business cooperation(Vol. 56). Springer. Cassidy, A., 2016.A practical guide to planning for E-business success: How to E-enable your enterprise. CRC Press. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia. Hiles, A. and Hon, F.B.C.I., 2016.E-Business Service Level Agreements: Strategies for Service Providers, E-Commerce and Outsourcing. Rothstein Publishing. McElheran, K., 2015. Do market leaders lead in business process innovation? The case (s) of e-business adoption.Management Science,61(6), pp.1197-1216. Nof, S.Y., Ceroni, J., Jeong, W. and Moghaddam, M., 2015.Revolutionizing Collaboration through e-Work, e-Business, and e-Service(Vol. 2). Springer. Olszak, C.M. and Ziemba, E., 2015. Business performance management for competitive advantage in the information economy.The Journal of Internet Banking and Commerce,2010. Popescu, G.H., 2015. E-commerce effects on social sustainability.Economics, Management and Financial Markets,10(1), p.80. Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., Leimeister, J.M., Loos, P. and Spann, M., 2014. Business models.Business Information Systems Engineering,6(1), pp.45-53. Yang, J., Flynn, J. and Anderson, K., 2014. E-Business application in the hospitality industry: A case study.Communications of the IIMA,3(1), p.1.